Annreal

The designer is preparing the bags for the shoot
Annreal by Ann Müürsepp

Annreal is an independent leather house by designer Ann Müürsepp, devoted to transforming existing materials into singular, sculptural bags. Each piece is made by hand from upcycled leather factory remnants, discarded hides, and vintage finds, selected for its character rather than its perfection.

The story began with a stack of forgotten factory leather in Ann’s grandmother’s home. One bag led to another, and what started as an experiment became an ongoing study of material, memory, and trace. Every scratch, crease, and mark is treated as part of the design, not a flaw to be hidden.

With a foundation in product design and a commitment to working responsibly with what already exists, Annreal focuses on small-scale production and long-lived pieces. Each bag is crafted with precision and intention, balancing minimal forms with raw, tactile surfaces.

Annreal is not built on trends, but on continuity: making less, but better, and giving overlooked materials a considered new life.