Annreal is a sustainable accessory brand founded by designer Ann Müürsepp. Every piece is handmade from carefully selected upcycled materials—discarded leather, factory leftovers, and vintage finds—transformed into bold, one-of-a-kind bags.

Ann’s journey with leather began when she discovered a stack of old factory leathers at her grandmother’s home. What started as a personal project quickly turned into a deeper exploration of material, memory, and meaning. She was drawn to the uniqueness of each piece—its scratches, marks, and texture—and saw beauty in what others might call imperfections.

With a background in product design and a strong belief in responsibility over excess, Ann is committed to making fashion that doesn’t cost the Earth. Every Annreal bag is handcrafted with care and intention, balancing clean design with raw character. The result is edgy yet timeless—built to be worn, loved, and kept.

Annreal is not about trends. It’s about making less, but better. It’s about valuing what already exists and giving it new life.